Kevin Guest Takes the Helm Again at USANA Health Sciences
In a significant move for USANA Health Sciences, Kevin Guest has returned to the role of Chief Executive Officer as of January 8, 2026. With more than three decades at the company, including eight years as CEO and the last three years as Executive Chairman, Guest has a storied history that gives him a unique perspective to lead USANA into its next phase of growth.
Leadership Transition for Enhanced Growth
The decision to bring Kevin Guest back was influenced by a desire to accelerate growth and enhance shareholder value. This leadership transition comes after Jim Brown stepped down from his roles as CEO and President, after guiding the company for 19 years. According to Gilbert Fuller, the lead independent director of the Board, the change is expected to streamline strategic priorities that will pave the way for long-term opportunities, demonstrating the Board's confidence in Guest’s leadership capabilities.
Proven Track Record
Mr. Guest piloted USANA during a promising period from 2015 to 2023, overseeing a substantial global expansion and strengthening the company’s operational performance. Under his management, USANA not only thrived but also cemented its status as a leader in the health and wellness sector. His deep relationships with the sales force, as well as his keen insight into operational dynamics, make him well-suited for this role once again. He is known for building high-performing teams and fostering a culture of excellence within the organization.
What This Means for USANA’s Future
Returning to the company, Mr. Guest expressed his enthusiasm for the journey ahead. He emphasized his understanding of the resilient culture and scientific approach that defines USANA’s product line. His affirmation that the company is entering "the next chapter of sustainable growth" signals a strong commitment to innovation and market leadership.
The Broader Impact on Direct Sales
Kevin Guest's return as USANA's CEO signals crucial developments not just for the company, but also for the direct selling industry. As health and wellness continue to grow, effective leadership will be paramount in navigating the ever-evolving market landscape. Guest’s experience and vision could provide a valuable case study for other companies aiming for longevity and success in the sector.
Add Row
Add
Write A Comment