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February 12.2026

2 Minutes Read

How Sunrider's New Leadership Boosts Global Operations Strategy

Sunrider International executive promotions announcement

A New Era of Leadership at Sunrider International

Sunrider International is undergoing a transformative phase, marked by the recent promotion of two key leaders—Saeheon Kim and Karen Cornejo—signaling a strategic shift aimed at strengthening its regional operations and ensuring sustained global growth.

Understanding the Reorganization

Saeheon Kim has been elevated to Vice President of Operations for North America, Korea, and the EMEA region, overseeing a diverse market landscape that includes crucial territories such as the United States, Canada, and across Europe. His leadership experience spans decades in the direct selling industry, illustrating his aptitude for adapting to multifaceted market dynamics. Kim's commitment to leveraging a people-first leadership approach has been pivotal in fostering growth among independent business owners (IBOs), who are vital to Sunrider's success.

On the other hand, Karen Cornejo steps into the role of Vice President of Operations for the SEA Pacific Region, which encompasses significant markets such as Singapore, Malaysia, and Australia. With over 20 years of international business development expertise, she has demonstrated a knack for building high-performing teams and enhancing market presence, laying the groundwork for future growth.

Future Directions in Direct Selling

Both promotions come at a critical time when direct selling is adapting to new market realities. As leaders, Kim and Cornejo will play essential roles in navigating cultural differences, regulatory challenges, and varied market maturity levels across their regions. With their combined expertise, Sunrider is positioned not only to maintain operational excellence but also to scale efficiently in emerging markets.

Conclusion: Embracing Opportunities for Growth

As Sunrider continues to innovate and adapt, the leadership shifts signify an exciting opportunity for entrepreneurs within the organization. Success will hinge on how these leaders implement strategies that align with Sunrider's long-term vision of sustainability and growth.

For those looking to explore entrepreneurial opportunities within a dynamic industry, Sunrider’s evolving structure presents a promising avenue. Join a network that champions independence, personal growth, and entrepreneurial excellence.

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How Sunrider's New Leadership Boosts Global Operations Strategy

A New Era of Leadership at Sunrider International

Understanding the Reorganization

Future Directions in Direct Selling

Conclusion: Embracing Opportunities for Growth

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