Network Marketing: Changing the Game in Direct Selling
The recent BDD Direktvertriebskongress, held on October 5th and 6th, 2026, in Potsdam, marked a significant turning point for network marketing within the direct selling industry in Germany. No longer relegated to the sidelines, network marketers are becoming key players in shaping the trajectory of this dynamic sector.
With over 142 attendees, the congress reflected the growing acceptance of network marketing within traditional direct sales structures. Notably, the Bundesverband Direktvertrieb Deutschland (BDD) has shifted its stance, welcoming network marketing companies after a rigorous evaluation of their business models and practices. This change is indicative of a broader transformation in the marketplace.
The Rise of International Members
The inclusion of companies like Déesse from Switzerland, Atomy Europe from Korea, and Union Energie from Italy highlights the internationalization of direct sales. This trend mirrors global developments where diverse sectors, including energy and services, are embracing direct selling models. Additionally, the overall market remains robust, with a reported growth of 1.7% in 2025, totaling €21.24 billion and forecasts indicating a continued upward trajectory.
Recognizing Innovation and Growth
A focal point of the congress was the recognition of companies achieving outstanding growth. RINGANA and PM-International were recognized as leaders within the ‘Large Companies’ category based on annual revenue, showcasing that network marketers can compete directly with established brands. The congress also acknowledged innovative practices, with lekkers receiving the Innovation Award for its commendable commitment to education through environmental initiatives.
Insights for Networkers Moving Forward
The insights derived from this year's congress suggest that network marketers are not only surviving but thriving. The official market size may underestimate the potential as many companies remain unregistered, indicating that opportunities for growth abound. As Patrick Bacher of PM-International aptly put it, "We’re running a marathon, not a sprint," emphasizing that sustainable growth requires ongoing support for partners.
With evolving landscape, it's clear that engagement within the BDD offers network marketers not just a seat at the table, but a chance to lead the charge in redefining what direct selling looks like in the years to come.
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