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eXp Realty’s Global Expansion: A Game Changer for Agents
On April 21, 2025, eXp Realty made a significant mark by launching in Türkiye, marking its 26th international market. This expansion comes on the heels of its recent entry into Peru merely weeks prior, showcasing the company's rapid growth and agility in responding to the evolving needs of real estate agents worldwide. Founder and CEO Glenn Sanford emphasized this momentum, stating, "With every new country we launch, we’re proving that agents everywhere are ready for a better model — one that puts them first."
Why Türkiye?
Türkiye's location at the crossroads of Europe and Asia, coupled with its burgeoning real estate sector, provides fertile ground for eXp Realty’s innovative, cloud-based business model. The real estate landscape in Türkiye is evolving, and agents are increasingly seeking scalable solutions that allow for flexibility and financial freedom. According to eXp's reports, they are not only expanding for growth's sake but are also fulfilling a demand from agents for a better way to build their businesses.
Leadership with Local Insight
Leading eXp Türkiye is Yigit Portakal, a prominent figure known for his deep understanding of the local market and commitment to empowering agents. Yigit expressed his excitement, noting, "This is a proud moment — not just for me, but for every agent in Türkiye who’s been waiting for a better way." By leveraging the global capabilities of eXp, he aims to foster an agent-centric environment that supports growth and leadership.
The Bigger Picture: Empowering Agents Globally
eXp Realty's success story doesn't just mirror business expansion; it represents a shift toward more equitable opportunities for real estate professionals. The focus is clearly on creating pathways for agents to cultivate their careers without the usual roadblocks associated with traditional models. With an impressive record of 650,000+ app installations and a staggering $46 billion in total commission payouts, the firm is poised to reshape how agents perceive their potential in the market.
A Call to Action for Turkish Agents
For agents in Türkiye eager to embrace this new model, eXp Realty offers a platform rich with potential. Interested individuals can explore opportunities by visiting exprealty.com.tr. The future is bright for those ready to take charge of their careers in this dynamic new environment.
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